HTTPS is a core SEO requirement primarily because it guarantees data security and user privacy by encrypting all information exchanged between a website and its visitors. Google officially confirmed HTTPS as a minor ranking signal, giving secure sites a slight advantage in search results, making it a foundational element for optimal search visibility. Moreover, modern browsers prominently flag non-HTTPS websites as "Not Secure," which significantly erodes user trust and negatively impacts user experience, often leading to increased bounce rates. This secure protocol also ensures accurate referral data in analytics, preventing data loss when users navigate from a secure to an insecure site. Ultimately, embracing HTTPS demonstrates a commitment to a safer web, aligning with both search engine algorithms and evolving user expectations for secure online interactions. More details: https://bytheulmers.com/